Van Damme Volvo split ad

Who’s the Winner? Volvo Trucks or Van Damme?

Volvo Trucks’ “The Epic Split” ad featuring Jean Claude Van Damme, must offer a lesson in the new social media marketing paradigm, garnering more than 7.5 million views on Youtube within 24 hours of its launch on Thursday. Seven million, five hundred and eighty thousand, five hundred and seventy-nine by 10 a.m Friday to be …

Who’s the Winner? Volvo Trucks or Van Damme? Read More »

Mark Lee

About Mark Lee

Editor, author and writer with career spanning print, radio, television and new media.